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Writer's pictureCoach William W. Upshaw

Success Is Earned And Accountability Is Everything

Our youth are in a peculiar place in these trying and often troubling times. Direction and focus are being lost to social media, the desire for instant gratification, and the illusion that information and resources are just a click away. It’s time to get back to the basics, create an atmosphere of accountability, perseverance, sacrifice, and responsibility to God, family, community, and self. Formula Elite Academy was created with this understanding in mind. We are committed to the success of our sons and yours. We simply want better for them. We need better for them for our future’s sake. Building them mentally, physically, emotionally, and spiritually through basketball.


More than a basketball program…

While our focus and foundation are of course in developing the best basketball players in the country, it is equally important to us that we build the best human beings who receive so much more than basketball training. We will prepare our athletes for life skills and the “adult world” by offering and encouraging mentorship, financial teaching, social understanding, and so much more. We will encourage them to fight, compete, and build confidence through humility and perseverance. FEA is committed to making basketball the catalyst and foundation, but not the end result. By building players that will go on to do great things on and off the court.


It is my honor and privilege to lead and serve this organization, along with my trusted, talented, motivated, and strong team of coaches, mentors, and administrators. I am grateful and humbled for this opportunity.




Coach William W. Upshaw

Co-founder and Head Coach

Formula Elite Academy, LLC

“There are moments that force us to confront the difference between mediocrity and growth. It is only when we “DIG DEEP” that we bury failure.”~ Coach Will


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